So as a web editor (read: web geek) and e-marketer (read: email geek) it's part of my job to get tons of emails from companies and actually look at them and read them and see what they are doing. Tough job, I know.

Today I got two emails: one from Abercrombie, one from Hollister. Abercrombie owns both brands and apparently they are so obsessive about being conformist that they can't even make an effort from distinguishing the "California" lifestyle from "New York."